Here are some secrets that the General Manager of Taiwan’s
Longfeng Food company disclosed in an interview by a Hong
1, Timing: Join the party earlier rather than later.
2, Method: Don’t rely on your old experience. In Taiwan,
you can wage a price war until your products dominate the
market - because Taiwan is a small place. You cannot do the
same in the mainland. Whatever a price discount you set up,
there will always be someone out there who is able and dare
to challenge you.
3, Respect: Some Taiwan businessmen are highly suspicious
of their local staff and have their employers under constant
surveillance. As the result they are unable to keep the best
workers. Our cleaning lady was hired 13 years ago, today
she’s still here and we chat everyday when we meet. Without
mutual respect and trust between the boss and staff a company
will not be able to hold together.
4, Be Creative: In China you have too many competitors,
and as soon as you come up with a new way of marketing, it
will be copied by others at no time. So you have to keep
your innovative edge in order to maintain your lead in the
5, Good Relationship: For maximising their profit some Taiwan
businessmen would try to violate the local regulations. It’s
not short sighted. A good relationship with local authorities
is extremely important.
6, Best Products: Some Taiwan business would allow outdated
products and technologies to enter the mainland market. With
this kind of shabby practice they’ll never be able to succeed.
7, Diversity: Mainland China is such a huge place with diverse
subcultures and customs. A snack that is popular in Shanghai
may find no market in the northeast provinces, and food loved
by Cantonese is sometimes shied away from by the rest of
the Chinese. So you’ll have to develop a series of products
to cater for different geographical market regions.
Have you ever tried playing majiang with your feet in water?
Well, that was what 70,000 plus Chinese in Chengdu did
last weekend. The hottest summer in 50 years with temperature
reaching 40C has made the weather a hot topic. Now the Chengdu
residents greet each other by asking "Where is the
coolest place to go?" Fortunately they don’t have to
look far. Last weekend more than seventy thousand people
visited Hongkouxiang Forest Park (a Natural World Heritage
Site inhabited by Big Panda, less than an hour’s drive from
the city of Chengdu), where they sat in a valley at a hill
foot. For just ten yuan (less than US$1.50), they got a pot
of greet tea and a seat by a creek to play majiang with feet
dipping in the cool and shallow water. With vendors delivering
spicy tofu, cold noodle, barbecued delight and icy beer to
their table and farmhouses nearby providing dinner and bed
when night fell, why should they spend their weekend anywhere
Previous | Next