November 11 (11-11) is China’s Bachelor’s Day (GuangGunJie
光棍节), and bachelors once again make sure that on this day
their presence be felt and voice be heard all over the country.
In the beginning it might just mean to be a self-mockery
about being left alone in the climate of widespread campus
love affairs. But in recent couple of years, it has evolved
into a nationwide carnival, celebrating the youth and freedom
while looking for the opportunities to tie the knot.
And the BD (or GGJ) has now got what it takes to be a true
It has its brand image: 4 frying sticks (油条) and a bun (包子).
11-11 (November 11)
It has its activity format: If outdoor, then picnic or barbecue,
complete with a kindergarten-style playground game "hawk
catching chicks"; If indoor, then mask dance or Karaoke,
yelling out the theme song "Happy Bachelor".
It has its theme slogan: Let every bachelor find his lover!
It has its social impact: It is reported that on November
11 more people got married than any other day since the National
Day, October 1.
It has its commercial appeals: Breakfast stores around the
university campus prepared Bachelor’s Day breakfast special:
four frying sticks and a frying egg, all just for 5 yuans.
A study released by yingcaiwang shows that the single population
has grown rapidly in recent years. In IT industry it is said
that one in every four is unattached. Of the singles, according
to the study, only a little more than 4 percent are out of
their own choice. Which means the majority are in fact reluctant
singles, either due to economic constrains or as the result
of demanding career commitments.
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